Bela Vrana (white crow) was created in 2013 as an experimental project in the design of white shirts. Playing with the form, designer Uzon Ana set out to push the boundaries of classic clothing whilst maintaining practical functionality.
In 2014, Ana’s vision was brought to life with the backing and support of Philip Morris and ENECA (Economic Expert Community Association). During this year she launched the brand Bela Vrana with a collection of unique pieces designed to meet the needs of the modern woman whilst appealing to her sense of individuality and style.
Being inspired by both works of fiction and mystical influences, her work is a futuristic twist on old classics expressed in a minimalistic style. Her garments need to be seen and worn in order to fully appreciate the enjoyment and sense of identity that they give.
Bela Vrana participated in the Belgrade Design Week, Eco Design Week in Novi Sad, the biennial FORMA 22, the Fashion Clash Festival in Maastricht in addition to many other events.
In addition to the design side of Bela Vrana, these bespoke garments are all handmade by Ana to ensure the highest level of workmanship and quality in the final product. In addition to clothing, Ana also creates a range of fashion accessories and decorations for the home.